Getting Digital Marketing Right

Digital marketing is the ability to promote brands on the internet, mobile and other interactive channels to let their customers know and indeed people that have not heard of them about their product or service to increase sales.

With more companies seeing the real benefit of online digital marketing it is no wonder that the field is becoming more competitive to get your message across, finding the right format to communicate your promotion is important.

Although online marketing is a transition from the traditional marketing it does require a different level of understanding and this is why a few well known brands have struggled to make the transition from traditional marketing to online digital marketing. A good example of this is Skittles who in order to generate interest and user generated content for Skittles, launched a site that used third party social media user generated content from Facebook, Twitter, YouTube, Flickr and Wikipedia to fill their site with content. It didn't take savvy social media users long to realise that they were generating the content for the Skittles site and the news spread fast. The outcome for Skittles was that they had no control of how quickly this spread and little control over the response to their brand. It is still down to opinion whether you think this was a good idea for Skittles. You could see it as a bold move for their brand and an interesting use of social media that created an increased interest in their brand but you are not in control of your brand's integrating which is produced on the official Skittles' site which could be harmful to your brand.

Digital Marketing can be considered as a combination of "push" and "pull" marketing techniques that helps to execute the marketing campaigns.Push is when you get in touch with a consumer and encourage them to buy your product and service.You can send SMS on the mobile phones of your customer or send them emails.Detailed tracking and reporting is possible in Push marketing.It also offers high return on investment.

Other brands that have utilised social media in a positive way include Dell, with Dell's Twitter sales double in six months ($6.5 million in Twitter driven sales) which for any marketing campaign is a success. They responded and interacted with their customer base which gave them the opportunity to reach out to more people than before.

Using social media and digital marketing requires the right understanding for your company in your industry and having a good understanding of digital marketing overall. As digital marketing and social media is only a recent development for marketing it is a good idea to get advice that will work for you in your budget level and that will improve your brand.

By Rituraj Shrivastava 

Article Source: http://EzineArticles.com/8683242

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What Is The Best Business To Start In 2014?

What is the best business to start in 2014 for budding entrepreneurs as the world slowly recovers from recession? Over the last few years, economic conditions have been very demanding for traditional business owners. As the sales of products and services fell dramatically, business owners still had to pay the rents, mortgages and staff. they still had to buy and hold stock and try to encourage customers in their area to come in and buy something.

However, on the flip side, since 2007 there has been a massive shift of people buying goods and services on the internet and this is good news for people who have decided to start an online business.

Anyone Can Start An Internet Business.

It is fascinating to note that the word "crisis" in Chinese is made up of two characters. One symbolizes danger, and the other symbolizes opportunity. For those businesses that do not acknowledge how important the internet is for modern business, may mean that they will struggle to survive. But those who embrace the online business world, will see why an internet business is the best business to start in 2014 and beyond.

You Don't Need Your Own Products.

If you want to start an online business, you might be worried that you don't have anything to sell. That's okay - you don't even need to have your own products or services to sell. A business model, called affiliate marketing, is one of the best businesses to start when you are new to the online world. Essentially, you are a commission paid sales person and your business is all about promoting other people's products or services. When you make a sale, you get paid a commission. You don't have to stock any products, set up payment systems or worry about distribution or product fulfillment as this is all done by the product owner.

There Is A Lot Of Choice.

If you're stuck for online business ideas, there are an almost limitless number of affiliate marketing products and services available. But the best business to start in 2014 is one that you are passionate about. If affiliate marketing is not for you there are many other online options. These include selling digital information products like eBooks, selling on eBay or other auction sites, running a membership website, selling your online services such as writing or graphic design or running a website that sells dropshipped or wholesale items.

Set Up Costs Are Low.

The beauty of starting an online business is that the set up costs are very low as compared to a conventional bricks and mortar business. Starting conventional business requires substantial investments in human resources, inventory and financial capital. One of the main reasons why an online business is the best business to start in 2014 is that all you initially need is a computer, access to the internet and a minimal amount of funding to get you off the ground.

Your Business Is Never Closed.

A business on the internet is open around the clock. Of course, you cannot be right in front of your computer all the time. The solution is to integrate software, like an email autoresponder, that will send out messages to new customers on auto-pilot, build relationships with existing ones and up-sell or cross-sell your services and products night and day. It never takes a vacation, has a day off sick or demands a pay increase! Also your online business is not restricted to your physical location. Your customers can come from all over the world to look through your website and buy from you.

Regardless of your age, education, technical skills or qualifications there are no specific requirements if you want to start your own online business. If you can send an email you can do it. To get free access to the best online business training series from the world's first digital marketing academy, specifically created for entrepreneurs who want to build their own online business

By Jon Allo

Article Source: http://EzineArticles.com/8690325

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The Best Mobile App Development Services - Finding The Best Ones

With the quick speed at which innovations and discoveries are being started in the mobile development industry, selecting the most appropriate service for your mobile application has become quite tough. You must remember that making the right decision will eventually decide whether you'll be able to make your business popular or not. In the article discussed below, we are going to talk in particular about some crucial tips that you should follow for finding the best mobile app development services.

Experience and expertise in App Development

The total years of experience and expertise a firm has in the mobile app development industry will be instrumental in deciding to opt for its services or not. Find a company that is experienced in the industry as such firms know how to develop good quality applications at discounted rates. Go through their track record and portfolios carefully to see what type of a success rate they enjoy.

High quality services

Besides, possessing the right amount of experience, the firm you select should also be quite committed towards the quality of work. They must oversee and supervise the entire app development procedure in order to make sure that no compromise is done in terms of the quality. They should also take the various mobile application trends in to the consideration while offering high quality services to you.

Other important considerations:

• When the procedure is certain and efficient then you can be rest assured that your project is going in the right direction. 

• The realistic results should be achieved by the company within the specified amount of budget. 

• They must follow a suitable procedure that concentrates hard on several crucial aspects like creating a very good user experience. 

• The entire design must be functional and effective. 

• The application must enhance usability.

Function with various platforms

As there are plenty of platforms like Windows, iPhone and Android, the firm must be capable of working on all the given platforms with great ease. Every single platform has different requirements and the company must be proficient enough to deliver you good results even if your project is really big. 

Consistent amount of support

The mobile app development service you select must be capable of meeting all your needs in regard to the app you're willing to develop. The updates, changes and the feedback from the clients are some of the major things that enhance the overall usability of the app and so the company must look out for such factors while developing an app. They need to offer you consistent amount of support at affordable rates so that you don't have to spend a fortune to promote your business well.

The overall success or failure of your application depends entirely on how effective the development firm is in creating the features you're looking for. This particularly helps in improving the user experience in addition to the functionality. High quality and cost efficient services are also quite significant factors that do tip the scales entirely in the favor of a firm.

Are you looking for some of the best mobile apps online? If yes, then you could easily rely on our mobile apps development services which are offered at discounted rates.

By Rita R Anderson

Article Source: http://EzineArticles.com/8691030

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Book Review: Notorious Ninetten

Stephanie Plum has been working as a bounty hunter for her cousin Vinnie. She blackmailed him into giving her a job because she was desperate. Unfortunately, Stephanie isn't very good at chasing and capturing the individuals who missed their Court date and she only gets paid a commission based on their bail amount once she has obtained a receipt from the police.

Because of the characters in Stephanie's family and at work, Stephanie is often having problems in several areas of her life at the same time.

In "Notorious Nineteen" Stephanie finally has a chance to make some money when she is given the file for Geoffrey Cubbin. Cubbin had stolen millions of dollars from the assisted-living facility that he was supposed to manager. The residents are so upset with him. After an emergency appendectomy, however, Cubbin disappears from the hospital and Stephanie is determined to find him. Things become more complicated, however, when more patients begin disappearing.

Stephanie has been romantically involved in an "on-again, off-again" fashion with Trenton police officer Joe Morelli. They have known each other since they were children and even though there is a strong attraction, their levels of commitment never seem to match. Joe has matured as he has aged and is known as being a good cop. He and Stephanie therefore team up to find Cubbin - Joe because of his job and Stephanie because of the money.

When Stephanie began working for Vinnie she was mentored by a rather mysterious Cuban man named Ranger. He is a security expert who operates an international company but Stephanie doesn't know much more about him than the fact that she is extremely attracted to him. Ranger is working on a security case that involves protecting Ranger's friend from his Special Forces days who is getting married. He asks Stephanie to help him with this and she agrees to do this, not knowing really what she was getting into.

Besides being Ranger's "date" she is required to serve as Matron of Honour for the wedding and that just isn't something that she wants to do. She also doesn't want to be threatened or harmed by the deadly individual who is out to get Ranger, his friend and the two women who are in their lives.

So, between fittings and preparations for the wedding, Stephanie is trying to find out why so many people are disappearing from the hospital. Little did she realize that the strange wooden Tiki statue she was using as bait to capture one of her "skippers" would have such a significant role in her life. At first she thinks it is just a rather silly item but then finds herself talking to it and even trying to protect it. Never did she think that in the end it might actually protect her.

Janet Evanovich's Stephanie Plum novels are simple to read but have intricate plots that are filled with murder, mystery and humour. This is just one more gem from the number one New York Times Bestselling author's pen.

By Linda Hancock

Article Source: http://EzineArticles.com/8552888

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How To Enjoy Reading Books Effortlessly

Many people want to become avid readers but do not enjoy the reading process. For this reason, many people start reading a book, end up exhausted mid-way, and do not complete the whole of it from cover to cover, as per the plan of any good reader. However, enjoying a book means more than just waking up and getting a book in the shelves or online to read it. To enjoy reading books much more and become an avid reader, below are some of the tips that you can use.

What are you interested in reading?

The more you read on your interests, the more you are likely to read a book until the end. If you are into mystery, fantasy or adventure, you are better off reading written material that matches your interests, than going for one that does suit your mode of life and abandoning it halfway. If you are not certain about any book, most books authors offer a summary plot of what the book entails on the back page.

What is the reason for reading a book?

Before you begin reading any book, whether online or on a hard copy, it is important to establish the motive behind you reading that particular book. In other words, what do you want achieve after the read? Being certain of what you want to gain after reading the book will moreover, urge you to stick to it until the last page.

How much time do you have at your disposal?

Since most of the books these days are available and easily accessible on soft copy, it is possible to read the most recently written ones at the convenience of your computer's screen at any particular time. The above makes it very comfortable for the reader to embark on his or her reading at any particular free moment that he or she will have. However, if the book is for rent, as is the case of borrowing from the library, you may need to schedule your time for a better read.

Understand the book

When reading any book, it does the readers no good if they do not comprehend what it entails. To understand the book you are reading much better, you should perceive as if the writer of that particular copy is speaking to you directly. Words that you do not understand their meaning should be at any time checked in the dictionary at whatever point of the read.

By Alok Jaiswal

Article Source: http://EzineArticles.com/8597151

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Reasons To Be The Change You Want To See In The World

There comes a point at some time in one's life when questions get asked like: 'Who am I?' 'Why me?' 'Why NOW?' or 'How is it I am here..?' Because of our limited viewpoint we cannot see the multidimensional 'big picture' and give completely satisfactory answers to these big questions.

However, go with me on this for a few moments. Let me say that we're here to 'break the spell.' To snap people out of the hypnotic trance that's rife throughout the world... be it through programming, brainwashing, ignorance, apathy or arrogance... Something has to be done to prevent this ship called planet Earth from sinking: Indeed, the hidden controllers of the world and their insane global domination agenda has to be stopped.

Having made the decision to serve others (as opposed to service to self) and do something about it, what could you do to make a difference for the world?

It's true to say that one person alone cannot change the world, but is capable of creating ripples of cause and effect that push out far and wide, potentially influencing others more than can be imagined. The analogy I use is the result caused when throwing a pebble in a pond. Once the pebble hits the water the disturbances are little but it causes concentric ripples to spread out far and wide: And when we focus our energies in numbers on being the change we want to see in the world these ripples of cause and effect get strengthened synergistically.

With regard to the question 'Who am I?' Ask yourself 'Who am I as a resource towards making a difference for the world?' Do you have some area of expertise that can be used to enlighten others? Could you contribute in the long run to stopping the global domination agenda? What seeds of cause and effect could you plant today that will turn into great trees in the future? How about doing this for your family, your children and their children to be? What will they make of you when their old enough to realize that the hidden powers that be and their terrible global enslavement agenda has happened and you did nothing about it along the way?

Business, baking, finance, political, medical / pharmaceutical, politics, media, law, science, technology, religion... Since almost everything under the sun is based on deception it doesn't matter what your expertise is. It can be used to expose the hidden powers that be and show how things can be traced back to their dark agenda and wake up enough people to want to see change, just like you.

-This is my plea. It's time to listen to your heart and take action.

By Paul A Philips

Article Source: http://EzineArticles.com/8689743

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Allow Yourself to Live The Life That Is Best For You!

Each and every one of us is responsible for our own lives. That means we are responsible for our own growth and development. Adults are not children, so we need to give them the space to grow themselves and to develop themselves personally. We can offer suggestions, we can provide a listening ear and a huge hug when they need it, but in the final analysis, that person has the final say on their life and where it's going. We need to respect adults for the mature, capable adults they are supposed to be and not micro-manage their life. That does not make for a good boss, nor does it make for a healthy relationship with others.

You cannot afford to keep holding up your life waiting for others to make a decision that may or may not affect your life. You may be waiting on others to want a better life for themselves and because you are growing and moving forward you do not want to leave them behind. However, if someone doesn't want something for themselves there is no way you can force them to want it.

I will even go as far as to say that what you may want for someone may not be what they want for themselves or they are not ready yet to make changes in and for their life. While it is commendable to want more for others, you cannot keep your life stuck waiting for others. It is important that you do not stop your growth for no one, therefore, it is imperative that you keep your life moving forward while focusing on your growth.

Another point to take heed of is that people can and will string you along for as long as they can before you even realize what is happening. They will give you a sad story to draw you in or they will say the right words that they know will pull at your heart strings and you find yourself understanding them and waiting on them. You are now at their mercy. They can pull you and twist you in any way till Sunday. Do you blame yourself once you realize or become aware of what is happening. Forgive yourself for getting caught up in the madness and now start to take steps to get your life going again preferably without those individuals.

Once you become aware of what is going on, you will no longer allow your life to remain stuck. People can make promises all they want, however, it is in the doing that you should put faith in, especially when it comes to your personal life. Do not tolerate nor allow anyone to run amuck in your personal life and leave it in disarray. If you find that your life personal life is in disarray as a result of who and what was in it, then it's time to do some internal house-cleaning.

It is now time to take back your life, take back control over the ship of your life, start playing your life full out and start living the life that is best for you. Do not make the mistake of stopping your life because you feel that you should wait on others. No, keep moving your life forward and if others want to be a part of your life then they will catch a ride on your ship. If they do not want to be a part of your life, then still keep your life moving.

You have the power to stop your life-ship if you so desire, however, do not allow others to slow you down. It is one thing to stop or pause voluntarily, it is another thing when you unwittingly allow criticisms and other negative behaviour to seep into your mind and cause you to stop your own progress. You are now so beaten down that you barely have the strength to get up in the mornings.

ENOUGH! Your life is not meant to be mediocre nor is it meant to be wasted being stuck in the same existence with no change. No, you are meant to live an EXTRAORDINARY life. So don't be afraid that by you moving forward you are leaving people behind. If they are for you they will be right beside you as you move forward. If they are not for you, then you will meet other people as you move your life forward. It is not just your heart and soul that you need to nourish. Your mind needs to be built up in order to become rock-solid.

Having a weak or a vulnerable mind will cause you to unwittingly relinquish your personal power. It is then that the negative and harsh criticisms of others will be able to permeate your mind and twist you up from the inside out. That is what is called psychological abuse. Once someone has control over your mind, you no longer own your life. They can twist you up in any way and in any direction that mirrors their state of mind. that is why we need to build up our mind so that nothing negative, mind-twisting can penetrate. Own your own mind, have mastery over your own mind and you will be able to direct and lead your life towards your dreams, passions and goals. Having a weakened mind doesn't mean you are stupid. Far from it. Immense pain can weaken your mental state.

Experiencing serious life events and having to go it alone can cause your mind to take a massive hit. 

Do not feel guilty if your mind was in a weakened state. You are human and there are times when life is going to hit you hard to the point where life knocks you down clean of your axis. Use this time to rebuild your foundation. Life hit you hard for a reason. The life you were living, you have outgrown it and life needed to get your attention, to say, "Hey, you no longer belong over there. It is time to go down a different path." You are getting an opportunity few people get or even recognize that they are getting. You are being given a chance to start your life over from scratch. A life that you can now build according to your specifications and not those of your family, religion, culture, media or society.

That is why you should never look so longingly at what was or what wasn't that you miss the opportunity to appreciate what is coming into your life. If you need to take the time to heal wounds of the past, then do so. Your life need you to be front and center in your present so that you can look boldly to the future. Although your past may have had great times and wonderful experiences, there was also a lot of misery, pain, loss and disappointments. Why would you want to go back to something that caused you pain, misery and torment? You can't change what happened, but you can heal so that you can create a new and better today. Remember, yesterday is gone, tomorrow isn't here as yet, but you do have today and today should be where you are living your best life.

Refrain from engaging in should-a, would-a, could-a. That is gone. Refrain from engaging in, tomorrow it will be better, next year will be better, this is the life I want to have someday. It hasn't come yet. However, today you can live your best life, today you can attempt to do one thing that you are passionate about, today you can tell someone that you love them, that you care about them. Today is what you have. Embrace it, rejoice in it and live it to the best of your ability.

As you take your new life one day at a time, bit by bit you will start falling in love with yourself. Soon and very soon, you will be living your life fully and completely in love with the new you. It is that love that you have for yourself that will catapult you to live in your greatness and living the best life possible.

There are no limits as to how great and extraordinary you can live your life. Do not allow the past nor the future to rob you of your joy. You no longer have to just exist in life trying to survive day by day. Now you can thrive in your life enjoying your passions day by day. It is your life, so live it up, live it freely and live it passionately.

by: Trudy-Ann Ewan

Article Source: http://EzineArticles.com/8690226

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